Sprint Dashboard - MMR

Medical Marketing Roadmap

Dr. Sarah Johnson 5-day streak

Sprint Dashboard

Manage your current sprint, review past performance, and access your marketing documents

Foundation Sprint

Week 3 of 4 • January 15 - February 5, 2024

Overall Progress 67%
8
Days Left

Sprint Goals

Define ideal customer profile and messaging
Establish foundational marketing assets
Launch first patient nurture sequence

Sprint Health

70%
Healthy
On track for completion

Sprint Activities

Foundation
Completed

Create Ideal Customer Profile (ICP) Document

Define your perfect patient demographics, psychographics, and pain points to focus marketing efforts.

Dr. Sarah Johnson Due: Jan 20 100% Complete
Foundation
In Progress

Develop Brand Messaging Framework

Create consistent messaging that resonates with your ideal patients across all marketing channels.

Marketing Team Due: Jan 25 65% Complete
Patient Journey
Not Started

Build Email Nurture Sequence

Create a 7-email sequence to nurture new leads and guide them through the patient journey.

Content Team Due: Feb 1 0% Complete

Leading KPIs (Actions)

ICP Interviews Completed 5/5
Brand Assets Created 8/12
Email Templates Written 2/7

Lagging KPIs (Results)

Website Conversion Rate 2.3% ↑
Lead Quality Score 7.2/10 ↑
Monthly Consultations 18 →