This Week - Medical Marketing Activities

Dr. Sarah Chen

Elite Orthopedic Center

SC

This Week's Activities

Week of January 15-21, 2024

This Week's Focus

Build patient trust through authentic storytelling and testimonials

3/5
Activities Completed
Week Progress 60%

Update Google My Business Profile

Foundation 30 minutes ✓ Completed

Add new patient photos and update service descriptions to improve local search visibility.

1
✓ Upload 5 new patient treatment photos
2
✓ Update regenerative medicine service description
3
✓ Add new business hours for Saturday appointments

Create Patient Success Story Video

Build Authority 45 minutes In Progress

Film a 2-3 minute testimonial with Mrs. Johnson about her successful knee pain treatment.

1
✓ Schedule filming appointment with Mrs. Johnson
2
Record testimonial video (scheduled for today 2pm)
3
Edit video and add practice branding

Send Weekly Patient Newsletter

Patient Journey 25 minutes Due Today

Send this week's newsletter featuring winter sports injury prevention tips and the new PRP therapy options.

1
Review and customize newsletter template
2
Add patient success story and winter sports tips
3
Send to 847 subscribed patients

Post Social Media Content

Build Authority 20 minutes Tomorrow

Share educational content about proper posture for desk workers and tag local businesses.

1
Create infographic about desk ergonomics
2
Write engaging caption with actionable tips
3
Post on Instagram, Facebook, and LinkedIn

Follow Up with Referral Partners

Multiply Authority 35 minutes Thursday

Contact three physical therapists and two primary care physicians to strengthen referral relationships.

1
Call Dr. Martinez at Wellness PT about co-treatment options
2
Email Dr. Smith about recent PRP success cases
3
Schedule lunch meeting with Family Health Center team

Weekly Targets

New Patients 8/12
Email Opens 284/400
Social Engagement 156/200

Quick Stats

Activities Completed 3
Time Invested 1.5 hrs
Streak 12 days

Upcoming Deadlines

Newsletter Send

Due today by 5pm

Social Media Post

Due tomorrow

Referral Follow-ups

Due Thursday