MMR Medical Dashboard - Action Focused

Medical Marketing Roadmap

Advanced Orthopedics & Regenerative Medicine

Dr. Sarah Johnson

Clinic Owner

Today's Top Priority

Due by 5:00 PM today

Update patient nurture email sequence with knee injection success stories

Q1 2024 Sprint: Foundation Building

Week 3 of 12

67%

Ideal Patient Avatar Development

Complete patient persona and messaging framework

Completed

Email Nurture Sequence Setup

5-part education series for knee pain patients

75%

Social Media Content Calendar

30-day content plan for Facebook and Instagram

25%

This Week's Focus

Increase Patient Email Engagement by 15%

Focus on optimizing email subject lines and adding patient success stories to improve open rates from current 18% to target 25%.

60% Complete

Stage 1 Graduation Metrics

Monthly Recurring Revenue Target: $15,000

Current: $12,750

Email Nurture Open Rate Target: 25%

Current: 18%

Social Media Engagement Target: 5%

Current: 2%

Referral Partner Leads Target: 2+ per month

Current: 1 per month

Patient Retention Rate Target: 80%

Current: 85%

Graduation Readiness

54%

You need 16% more to advance to Stage 2

Requirements for Stage 2:

Complete 80%+ of tasks in current stage
Hit 60%+ of graduation metrics
Maintain metrics for 2+ consecutive months
No critical system failures or gaps
Next Steps to Graduate:
  • • Improve social media engagement to 3%+
  • • Increase referral leads to 2+ per month
  • • Maintain current metrics for 1 more month

Metrics Trend Analysis

Key Metrics Trend (Last 6 Months)